KOBU is the official creative agency for Viceroy Hotels & Resorts in the Algarve, taking responsibility for the creative communications of Viceroy at Ombria Algarve, located in the municipality of Loulé.
The partnership further strengthens KOBU’s position in the luxury hospitality sector, bringing together its local expertise with one of the most recognised American hospitality brands. With more than 10 years of experience in branding and communications for the hospitality industry, KOBU will now focus on translating Viceroy’s global identity into a distinctive and relevant expression within the Algarve.
The collaboration encompasses the development of creative concepts, content and communication initiatives designed to strengthen the brand’s presence across a range of audiences, from residents and visitors to investors and strategic partners. For KOBU, the partnership further consolidates its expertise in tourism and luxury hospitality, a sector where strong brand positioning and consistent communication are increasingly central to creating meaningful experiences.
“This partnership represents an important milestone for KOBU. We have been working closely with Ombria Algarve for several years, and we now have the opportunity to extend that relationship to Viceroy at Ombria Algarve. It is an exciting challenge to bring our strategic and creative approach to an international brand of this calibre and help take the project even further,” says Sandra Lopes, Managing Partner at KOBU.
For Célia Meira, Director of Marketing & Communications at Ombria Algarve and now also Brand & Marketing Director of Viceroy at Ombria Algarve, the partnership represents an opportunity to bring the two brands closer together: “The aim is to integrate the brand and marketing strategies of the destination and the hotel, creating a more cohesive approach across positioning, communications, guest experience and relationships with our different stakeholders. We want to align the Viceroy Hotels & Resorts experience as an international hospitality brand with Ombria’s overall strategy, ensuring greater consistency across every touchpoint.”
The partnership between KOBU and Viceroy at Ombria Algarve highlights the value of combining international brand expertise with a deep understanding of the local context. Together, the two teams will work to build a distinctive hospitality brand and experience, while contributing to the continued development and visibility of the Algarve as a destination.
